BUY IT. WEAR IT. END IT.

To continue fight against AIDS, ALDO has launched a new fundraising campaign:#FriendsFight. A special collection of friendship bracelets are designed in collaboration with 'Waris Loves You'.

The unisex bracelets are available in red and black threads, adorned with an arrow charm in antique gold finish. The 100 per cent of net proceeds will be donated to Partners In Health, a non-profit organization whose groundbreaking HIV Equity Initiative in rural Haiti revolutionized the way the world approaches and funds diseases of the poor. The bracelet will retail for $5 CAD.

“We have been committed to the fight against AIDS as far back as 1985, when few were willing to take a stand. It’s a cause very close to our heart and today, more than ever, we continue our commitment to raising awareness and funds to help protect and educate people around the world. We’ve come a long way but the fight is not over yet,” said Aldo Bensadoun, Founder and Executive Chairman of the ALDO Group. “This bracelet is an important symbol. It represents friendship and solidarity. It’s an invitation to join together in the fight against AIDS.”

“I always say my inspirations come from love and history,” said Waris Ahluwalia, designer and CEO of Waris Loves You and House of Waris. “With these bracelets, it’s about standing side by side with friends and loved ones for what’s right and noble, and transforming history together. The arrow symbolizes truth, justice and movement forward, it’s a powerful way to create change.”

“At Partners In Health, we believe in the power of accompaniment – the commitment to be with our patients, to hear and learn from their voices, to respect their rights and attend to their needs,” said Dr. Joia Mukherjee, Chief Medical Officer for Partners In Health. “That’s what the #FriendsFight campaign is all about: friends supporting each other and joining forces in the fight against AIDS. We are proud to partner with ALDO because they were at the forefront in the fight against AIDS.”

The #FriendsFight friendship bracelets will be sold in select ALDO stores worldwide and online at www.aldoshoes.com as of February 1, 2014.

Source & Images: Narrative PR

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